With a robust background in academia and a passion for innovation, Prof. Singh has made significant contributions to the field through her diverse portfolio of publications, patents, and conference presentations. Her expertise spans various facets of marketing, including digital marketing, consumer behavior, and brand management. Prof. Singh's research has delved into contemporary topics such as the impact of augmented reality in digital marketing, the influence of social media platforms like Instagram on academic routines, and the dynamics of influencer marketing.
Persuing Phd, MBA (HR), MBE(IB), PG Diploma in IB and Marketing
| Sr.No | Publication(s) Date | Publication(s) Title | Publication(s) Description | Co-Author(s) | Book(s) Authored | Book(s) URL |
|---|---|---|---|---|---|---|
| 1 | 2013 | Pet Care Industry in India | INTERNATIONAL CONFERENCE ON ONGOING RESEARCH IN MANAGEMENT & IT- “Pet Care Industry in India | Case Study on Labor Disputes- ASM’s Case Volume Maruti's Sanjeevani | 2015: International Business Environment- Success Publication | https://pragationline.com/industry-4-0-dr-avinash-pawar-prof-meenakshi-singh-thakur/ |
| 2 | 2013 | Honey Bunny Pumpkin Pumpkin | 2013 ,INTERNATIONAL CONFERENCE ON ONGOING RESEARCH IN MANAGEMENT & IT- “Honey Bunny Pumpkin Pumpkin "- "A Viral Marketing Strategy | ASM’s Case Volume Case Study on Infosys- ASM’s Case Volume | 2016: International Economics– Success Publication | |
| 3 | 2014 | Market Share with Demand and Supply Theory | INTERNATIONAL CONFERENCE ON ONGOING RESEARCH IN MANAGEMENT & IT- The Concept Of “Market Share with Demand and Supply Theory | 2016: Microeconomics– Success Publication | ||
| 4 | 2014 | The Study of Agriculture Cooperative Societies in Pune District | INTERNATIONAL CONFERENCE ON ONGOING RESEARCH IN MANAGEMENT & IT- “The Study of Agriculture Cooperative Societies in Pune District | 2017: Strategic Human Resource Management – Success Publication | ||
| 5 | Digitalization in Higher Education Mapping Institutional Approaches for Teaching and Learning | 2019: Indian Economy, D Y Patil Institute of Distance Learning | https://drive.google.com/file/d/11wcUvtJXJIQXZbjbBbVWbSPZr2igtx3r/view?usp=sharing | |||
| 6 | ASSESSING THE GROWTH OF E-COMMERCE IN INDIA: A STUDY OF FLIPKART'S PERFORMANCE, VIABILITY, AND FUTURE PROSPECTS | https://tojdel.net/journals/tojdel/articles/v11i02/v11i02-33.pdf |
