Dr. (Prof.) Rashmi Mahajan
Deputy Director - BIIB, HOD - International Business, Sri Balaji University, Pune
Core Faculty
Dr. Rashmi Mahajan, is a triple post graduate and is a Masters of Computer Management, Post Graduate Diploma in Business Management [Marketing] & Masters of Business Studies [Marketing]. She has completed her PhD in Marketing Management and a Diploma in Training & Development from Indian Society for Training & Development, Pune Chapter. She has around 19+ years of experience teaching undergraduate as well as post graduate students and has 3 PhD scholars pursuing their PhD under her. She has published various papers in National as well as International journals and has 2 patents and 1 copyright credited to her name. She also has 2 Chapter Published.
She is a Professor, Head of Department of International Business & Dy. Director of BIIB in Sri Balaji University Pune (SBUP).
MCM, PGDBM, MBS (Marketing), Dip (T&D), PhD in Marketing Management
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Sr No |
Date |
Publicaiton title |
URL |
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1 |
January, 2024 |
The Rise of OTT: A Dynamic Shift Towards Binge Watching, an Increase for On-Demand Entertainment in the Book: The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production published by IGI Global, on January 2024 |
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2 |
December, 2023 |
The power of influence: Unleashing the potential of influencer marketing in the Book: Using Influencer Marketing as a Digital Business Strategy published by IGI Global |
https://www.irma-international.org/chapter/the-power-of-influence/335017/ |
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3 |
July, 2023 |
An Overview of E-Waste Management: Health Obstacles and Prospects in the Book: Handbook of Research on Safe Disposal Methods of Municipal Solid Wastes for a Sustainable Environment published by IGI Global. |
https://www.igi-global.com/book/safe-disposal-methods-municipal-solid/311414 |
