Dr. Ushmita Gupta is committed to the cause of education with an enriching academic experience of more than 15 years. She is a trainer, researcher and a faculty in the field of Economics and allied areas. Dr. Gupta has the honour of authoring couple of books, published chapters & papers in renowned journals and participated in multiple professional & administrative trainings from the esteemed institutions like Indian Institute of Management-Indore, Research Foundation of India, University of Delhi to name a few. She has participated and presented papers in several International and National Conferences & Seminars. Dr. Ushmita has been an integral part of SBUP since 2021, demonstrating exceptional dedication to engaging with students. Her involvement extends beyond the conventional realms of academia, as she actively participates in NSS and cultural activities, which further enrich her multifaceted personality. Dr. Ushmita's versatility as a faculty member not only enhances her teaching approach but also fosters a vibrant and inclusive learning environment within the institution.
Ph.D( Economics), M.Com (Applied Economics), PG Diploma in Export Management, B.Com
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Sr.No |
Publication(s) Date |
Publication(s) Title |
Publication(s) Description |
Publication(s) URL |
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1 |
April: 2023 |
A STUDY ON AWARENESS AND RELEVANCE TOWARDS NATIONAL EDUCATION POLICY, 2020. |
The Online Journal of Distance Education and e-Learning, |
https://www.tojned.net/journals/tojdel/articles/v11i02b/v11i02b-07.pdf |
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2 |
April: 2023 |
STUDY ON COMPARATIVE ANALYSIS OF RISING NONPERFORMING ASSETS OF BANK OF MAHARASHTRA AND ICICI BANK. |
Eduvest – Journal of Universal Studies Volume 3 Number 4, April, 2023 p- ISSN 2775-3735- e-ISSN 2775-3727 |
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Book Chapters |
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1 |
December,2023 |
The Power of Influence: Unleashing the Potential of Influencer Marketing |
Published in book titled, 'Using Influencer Marketing as a Digital Business Strategy',Scopus Indexed,ISBN13: 9798369305515.pp 1-36 |
https://www.igi-global.com/book/using-influencer-marketing-digital-business/323357 |
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2 |
January,2024 |
Introduction to Industry 4.0: Understanding the Concept, Evolution, and Key Technologies Shaping Industry 4.0 |
Published in book titled, 'Convergence of Industry 4.0 and Supply Chain Sustainability', ISBN13: 9798369313633 |
https://www.igi-global.com/book/convergence-industry-supply-chain-sustainability/327463 |
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3 |
January,2024 |
The Rise of OTT: A Dynamic Shift Towards Binge Watching, an increase in On demand entertainment. |
Published in book titled, 'The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production',ISBN13: 9798369301166,EISBN13: 9798369301180 |
https://www.igi-global.com/book/rise-over-top-ott-media/321148 |
