Dr. Sonali Malewar holds an extensive teaching experience spanning over 22 years in the field of Management. She has demonstrated expertise in imparting knowledge to students at various levels of education in different prestigious universities. With a research experience of 12 years, Dr. Malewar has actively contributed to the academic community through her research endeavors. Her research interests encompass Consumer behaviour and micro small and medium scale entrepreneurship, Brand Management. She has published numerous papers in reputable journals and has presented her work at national and international conferences. Her journey in academia reflects her unwavering passion for education and research.
PhD (Marketing Management), MBA (Marketing), B.Com
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Sr. No. |
Publication Date |
Publication Title |
Publication Description |
Publication URL |
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1 |
JANUARY-MARCH 2011 |
PROBLEMS AND PROSPECTS OF MICRO SMALL AND MEDIUM SCALE ENTREPRENEURS IN THE STATE OF CHHATTISGARH |
LAB TO LAND(International Journal) |
NA |
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2 |
APRIL - JUNE 2011 |
CHATTISGARH-AN INDUSTRIAL HUB |
LAB TO LAND(International Journal) |
NA |
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3 |
Mar. - Apr. 2013 |
Effective Leadership-Employee Retention-Work Life Balance: A Cyclical Continuum |
IOSR Journal of Business and Management (IOSR-JBM) |
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4 |
2013 |
The Contribution of Banks in the Development of Growth Drivers (MSME’s)”(With Special Reference to Chhattisgarh State) |
TENTH BIENNIAL CONFERENCE ON ENTREPRENEURSHIP |
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5 |
Dec-13 |
WORKFORCE DIVERSITY: A STRENGHT OR A CONFLICT? |
VOICE OF RESEARCH(International Journal) |
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6 |
January–February,2014 |
GETTING TOGETHER ON THE WEB;FINDING SUITABLE ALTERNATIVES AND GENERATING MORE OPTIONS (A STUDY ON ONLINE MARKETING) |
GLOBAL JOURNAL OF COMMERCE & MANAGEMENT PERSPECTIVE(International Journal) |
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7 |
APRIL-JUNE. 2014 |
“Are customers really satisfied with the Service Quality offered by the Aviation sector”(With special reference to Chhattisgarh state) |
ASIAN JOURNAL OF MANAGEMENT(International Journal) |
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8 |
2019 |
A Study of Consumer’s Perception Towards Passenger Transportation System With Special Reference To Eicher Motors in Pune City” |
JOURNAL OF EMERGING TECHNOLOGIES AND INNOVATIVE RESEARCH |
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9 |
Apr-19 |
’An empirical classification of antecedents of customer experience of telecom industry: a path way for better employability skills’ |
, Journal of emerging technologies and innovative research, ISSN-2349-5162 2019 JETIR |
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10 |
Jun-20 |
’ACCEPTANCE OF OTT VIDEO STREAMING PLATFORMS IN INDIA DURING COVID -19: EXTENDING UTAUT2 WITH CONTENT AVAILABILITY |
Journal of Content, Community & Communication, |
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11 |
2021 |
WHAT DRIVES INDIAN CONSUMERS TO PURCHASE ORGANIC FOOD? A STUDY OF DIFFERENT FACTORS USING SMART PLS |
HSB Research Review-A Bi-Annual Peer Reviewed Refereed Journal. |
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12 |
2023 |
DETERMINANTS OF ORGANIC FOOD PURCHASE: EVIDENCE FROM COSMOPOLITAN CITIES OF INDIA |
Thailand and the World Economy” (SCOPUS) |
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13 |
2023 |
AN EXPEDITION OF BRAND IDENTIFICATION TO EVANGELISM WITH MEDIATING EFFECT OF LOVE AND LOYALTY |
Thailand and the World Economy” (SCOPUS) |
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14 |
2023 |
The Basic Strategy of Leadership Landscape: Employee Retention and Work-Life Balance |
Global Leadership Perspectives on Industry, Society, and Government in an Era of Uncertainty (pp. 163-174). IGI Global. (SCOPUS) |
